After a lengthy tenure in Las Vegas, Medtrade Spring will get a new name and home. Starting in 2021, the event will be re-introduced as Medtrade West and will convene in Phoenix, Ariz., April 12-14, 2021. Medtrade officials made the decision after lengthy analysis of results from a comprehensive survey conducted by an outside survey firm.
“Las Vegas has continued to be expensive for us as a show producer, as well as for attendees and exhibitors,” said Mark Lind , show director. “Phoenix showed up as one of the cities of interest in our survey, and it’s a great city to host a tradeshow.”
Organizers pondered many options, including eliminating the spring show, but west coast attendees made their views clear. “Folks from the west don’t want to travel to Atlanta, and vice versa,” Lind said. “If we only went to one show, we would be neglecting the west coast.”
After so many years in Las Vegas, Lind acknowledges some “Vegas fatigue,” with survey respondents indicating that a switch from sin city is not only about reduced costs. “Phoenix has fewer distractions than Las Vegas,” he says, “but Phoenix is still a vibrant city. As a whole, the show supports the industry and our partner associations. We still have to support east coast and west coast—not just one.”